Language-led strategy & innovation

Meant leverages the language of brands to clarify and activate the strategic intent of global leaders, market challengers, and startups.


Structured storytelling for teams across diverse industries and functions.

How might a more textured approach
to new product development storytelling illuminate novel offers, reveal nuance, differentiate experiences, reframe categories, and…

Open Innovation Pathways


How might a more concise articulation
of a brand’s positioning convey a vision, clarify its intent, challenge assumptions, capture the imagination, and…

Focus Brand Strategies


I would like to extend our deepest gratitude to Meant for leading us through a rebranding process that was thoughtful, inclusive, and fun.”
— Maria Villafranca, Executive Director, CoDesign Collaborative