Meant® is short for meaning making
Our value proposition is design thinking-based and perennial: make complex things inviting, new things engaging, and nuanced things discoverable.
Businesses employ Meant for standalone and integrated roles on innovation and brand-led strategy projects.
We are Change Agents
Developing projects directly for clients (as independently as they prefer) and adding interdisciplinary experts to its teams (as needed) based on project scope.
We are COLLABORATIVE PARTNERs
Collaborating with consultancies (branding, marketing, design, innovation) and corporate teams to integrate language-led practices within existing work streams.
Narrative catalysts
Storytelling takes many shapes depending on the business challenge.
Projective
Activating the physical, sensory, and emotional attributes of in-process ideas via stories that make it easier for teams and users to evaluate experiences.
Descriptive
Marshaling the inter-related elements of a go-to-market story across the product development process to inform branding and messaging choices.
Strategic
Distilling the inter-related themes of a brand platform into a conceptually sound, emotionally satisfying, and market-resonant strategic story.
Tactical
Equipping teams to present nuanced product, service, and technology brand stories with verve and consistency across channels.
“Meant draws on a well of branding, design, and communications work. That expertise comes through effortlessly and effectively in their working style.”
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